If your employees had magically one additional workday more per week than your competitor, what would you have them work on?
If you would magically have $50,000 more budget per week, what would you spend it on?
Many startups are struggling with pricing when their product or solution is saving cost or time (or both): If the cost-saving is $100,000 you can probably only charge $10,000 — 1/10th — to make someone buy from a startup. If you save time, what’s it worth: The hours saved? But what is someone doing with these found hours: Can they drive value or are people just going home early? Even worse: Are you removing friction for something that’s part of a job description and expected, and there is no additional value creation or appreciation?
You have to find out the value of these efficiencies, cost savings, time savings.