A quick reminder on social media basics: It used to be that you used Twitter for witty one-liners, quick comments, or something you found or #overheard. These were called “Tweets”. Reminder for all C-level executives, politicians, or public figures: No more.
You are making statements, not tweets.
Tweets are cute and playful things, statements have weight: What you say on Twitter will reflect on what people think you did, what you do, or what you will do. Your musings on Twitter will reflect on your character, your attitude, and your approach to leadership — and thus on your organization. The times of innocent tweets are over.