“I don’t know.”

As an investor, I am more interested in finding out where knowledge ends and where a discovery process starts. It’s astonishing in how many pitches entrepreneurs avoid “I don’t know” and instead suddenly change topics or point to a statistic where when asked they cannot explain how that would be relevant to the question.

“I don’t know” is a perfectly good answer. It’s even better if you walk me through your thought process how you would potentially find answers to my question.

We will meet a lot of new territories together. And I’d rather invest into someone who knows what he doesn’t know and has a thought process where I can have confidence that we can find an answer.


Thoughts? Opinions? Comments? Corrections?