MVP: “Viability” is Decided by the Market and not by You!

“We’ve created a Minimum Viable Product. It’s doing well. Now we’re focusing on repeatable sales motion.”

You probably created a minimum viable technology that could potentially address a need or be part of a product. You did not create an MVP. A product has a price, positioning, can clearly communicate a solution to a real need, has a target market, etc.

Whether a product is viable or not is ultimately decided by the market — and not by you! The market will tell you if the product addresses their need. The market will tell you if the pricing is right. The market will tell you if the functionality is enough or not.

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